Mantavyaa
(Indo-western clothing Brand)
Mantavyaa is a vibrant and contemporary Indo-Western clothing brand that seamlessly fuses the rich cultural heritage of India with modern fashion trends. The brand aims to redefine traditional Indian clothing by infusing it with a fresh, global perspective, catering to individuals who appreciate the blend of ethnic and contemporary styles.
Services
Product Design, Branding, Packaging Design, Website Design, Digital Marketing
Year
2022
Brand Identity:
Mantavyaa's identity is built upon the principles of elegance, innovation, and cultural fusion. The brand takes pride in crafting garments that celebrate the intricacies of Indian craftsmanship while embracing modern silhouettes and designs. Mantavyaa's creations are a harmonious blend of traditional motifs, fabrics, and techniques, presented in a modern and stylish manner.
Target Audience:
Mantavyaa's target audience includes fashion-forward individuals, both men and women, aged 18 to 40, who value cultural diversity and are seeking unique and versatile clothing options. These individuals have a penchant for embracing the best of both worlds – traditional Indian aesthetics and contemporary Western sensibilities.
Design Philosophy
Mantavyaa's design philosophy revolves around creating a harmonious juxtaposition of Eastern and Western aesthetics. Each garment is a work of art, meticulously curated to showcase the intricate craftsmanship of Indian textiles and embroideries while incorporating modern tailoring techniques.
Brand
The brand's voice is a blend of confidence, creativity, and cultural pride. Mantavyaa exudes a sense of positivity, encouraging customers to express their individuality through clothing that narrates a story of tradition and modernity.
